MONDAY MAY 3
PROGRAM INFORMATION
8:00 - 8:25 a.m. Welcome from the President, Trade Show Introductions & Networking Housekeeping
8:25 - 8:30 a.m. Opening Blessing from an Elder
8:30 - 8:40 a.m. Opening Remarks
8:40 - 9:25 a.m. Opening Keynote sponsored by American Express
Downtown Retail Amidst and Beyond COVID-19: The Emergence of a New Paradigm (ED)
Michael Berne
So you are wringing your hands about retail, right? Well, so is just about everyone else. But in this perceptive and ultimately uplifting keynote, Michael Berne, President of MJB Consulting and one of North America's leading retail thinkers, will talk about where Downtown retail has been over the last year and where it appears to be headed now. In the process, he will correct a few of the prevailing narratives, delve into some of the remaining uncertainties and peer inside his crystal ball to offer a preview of what tomorrow's retail mixes might look like.
9:25 - 9:45 a.m. Networking Break & Tradeshow
9:45 - 10:30 a.m. Breakout Sessions #1
1. Downtown Retail Amidst and Beyond COVID-19: The Emergence of a New Paradigm (ED)
Continue the conversation with Michael Berne from the keynote session
2. Equity, Diversity, and Placemaking: An Expert Panel
Where, how, and why do BIA Leaders across Canada need to start thinking about their placemaking and business promotion strategy through the lens of Equity and Diversity? Join three experts working in Placemaking, Governance, and Public Relations who are leading at the intersection of business, equity, diversity, and justice. Our panelists have all worked with BIAs and understand the challenges and opportunities facing both BIA leaders and business members in today’s context. Attendees will emerge from this session with actions they can apply directly to their organization and insights they can share with their members. This session is not to be missed!
Expert Panelists:
Tł'akwasik̕a̱n Khelsilem, Squamish Nation & Vancity Board of Directors,
Tammy Tsang, AndHumanity Founder & Principal
Krystal Paraboo, Vancouver Mural Fest & Black Strathcona Resurgence Project
Moderator:
Theodora Lamb, Executive Director, Strathcona Business Improvement Association
10:30 - 10:50 a.m. Networking Break & Tradeshow
10:50 - 11:35 a.m. Breakout Sessions #2
1. Wait! What? We can do that? ~The Power of Partnerships (SS)
In difficult times the importance of effective collaborations can be the key to success. During this ‘crazy’ pandemic, our province and our communities have demonstrated a strong sense of solidarity that have brought partners together to support each other. Join our panelists to learn how northern communities really did find ‘powerful partnerships’ that enhanced programs and brought new ideas forward to support our downtown businesses during these different times.
Laurey-Anne Roodenburg, West Quesnel Business Association, Katherine Benny, Northern Development Initiative Trust & Colleen Van Mook, Prince George BIA
2. Collaborative Marketing Campaigns -Leveraging funds and creative minds (MC)
The benefit of teamwork and collaboration has been very evident this past year with the Vancouver BIA Partnership. Together the 22 BIAs have created amazing marketing campaigns that have proven successful in getting a common message out to locals. Open with Care, Gift Big Shop Small and the Love Your City Contest have been amazingly successful while being strategic in delivering impactful communication about the need to shop, dine and support local.
Jane McFaddedn, West 4th BIA & Michelle Barille, Executive Director, West Broadway BIA
11:35 - 11:40 a.m. Wellness Minute - join us on the main stage for a guided session with Eda Ertan, Movement & Wellness Coach
11:40 - 12:25 p.m. Keynote sponsored by the BIABC Employee Benefits Plan
Thriving together: Building resilience and anti-fragility in an uncertain time
Lisa Gibson
In this keynote, we will look at the impact of the pandemic on our communities and on us as individuals. We will explore the concepts of anti-fragility and resilience, and we will explore how to build individuals, families, communities and systems that can thrive even in the midst of - and because of - intensity and complexity.
12:25 - 12:55 p.m. Lunch on your own, Networking Break/Tradeshow
12:55 - 1:40 p.m. Breakout Sessions #3
1. Community Safety and Well-Being Plans and BIAs
In recent years, there has been greater emphasis nationally and internationally on the importance of developing comprehensive and integrated strategies to prevent crime and enhance community safety. This presentation will provide an overview of the concept of community safety and well-being, emphasize on the importance of addressing the root causes of crime, violence, and insecurity through evidence-based practice and discuss the roles local businesses play in the planning and implementation process.
Dr. Felix Munger, Canadian Municipal Network on Crime Prevention (CMNCP)
2. Healthy selves, healthy communities: Practices to support resilience and anti-fragility (OM)
Building on the keynote session, this workshop will dive deeper into how we can support resilience and anti-fragility in our selves and in our neighbourhoods. We will look at the links between individual and community wellbeing, and will engage some specific practices to build anti-fragility in an ongoing way to build thriving and connected communities.
Lisa Gibson
1:40 - 1:45 p.m. Wellness Minute
1:40 - 2:00 p.m. Networking Break & Tradeshow
2:00 - 2:45 p.m. Breakout Sessions #4
1. Taking Control of the Unexpected (OM)
Being in business means finding opportunity in an uncertain future. Leaders need to be good at "Taking Control of the Unexpected".
This is not always easy. In this presentation we will show you why this is difficult and what you can do.
We will help you learn to "Take Control of the Unexpected" so you can find opportunity rather than challenge in the uncertain future.
Andrew Richardson, Managing Director, Simplified Risk Management Inc.
2. Influencer Marketing (MC)
Social media influencers can be a powerful link between your district and your target audiences. Successful influencer partnerships that are authentic and adaptive can be an integral part of any marketing and communication strategy. Discover how three organizations with varied budget levels researched, implemented and monitored influencer programs in their district. Hear from panelists on how they utilized emerging social media tactics to build meaningful engagement.
Learning Objectives:
- Identify potential influencer relationships in your district.
- Develop tactics to integrate influencers into existing events and marketing strategies.
- Evaluate the success of influencer partnerships.
Ashly Anderson, Director of Marketing and Design, Tampa Downtown Partnership (Tampa, FL)
Erica Chang, Marketing, Events & Social Media Director, Milwaukee Downtown, BID #21 (Milwaukee, WI)
Jazmine Reyes, Marketing & Communications Manager, Downtown Tempe Authority (Tempe, AZ)
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3:30 - 4:00 p.m. Enjoy your Time Winery 'Evolve White Effervescence' while networking
4:00 - 4:30 p.m. Best in The West Awards Sponsored by Star Illuminations
4:30 - 5:00 p.m. Charles Gauthier - Lifetime Achievement Award Ceremony
See Tuesday's Program Details
