Tuesday, April 30, 2024    

7:00 - 8:00 a.m.        Tradeshow & Networking Breakfast (Rivers Ballroom)

8:00 - 8:15 a.m.        Morning Remarks  (Rivers Ballroom)

8:15 - 9:15 a.m.        Keynote Session  (Rivers Ballroom)                    

To be announced

9:15 - 9:30 a.m.     Networking Break

9:30 - 10:30 a.m.      Plenary Session  (Rivers Ballroom)                 

To be announced

10:30 - 10:50 a.m.    Networking Break 

10:50 a.m. - 12:05 p.m. Breakout Sessions 

  1. Session to be announced Rivers East
    Details to be announced
  2. Session to be announced Rivers West
    Details to be announced

12:05 - 1:10 p.m.     Best in the West Awards Lunch   (Rivers Ballroom)                  SPONSORED BY STAR ILLUMINATIONS

1:10 - 2:45 p.m.       Mobile Tours

  1. Pathway to Understanding: The Residential School Legacy Tour
    We are honoured to invite delegates to a profound and educational tour of the former Kamloops Indian Residential School on the Tk'emlúps te Secwépemc First Nation. This visit to the site of the Kamloops Indian Residential School (1923-1977) offers a guided experience where participants can reflect, learn, and grow their understanding of the impacts of this tragic part of Canada's history. This experience is designed to foster a spirit of reconciliation and deepen our collective commitment to moving forward together. Join us in acknowledging the shared past and embracing the journey towards healing and unity.
  2. Back Alley Art Gallery Tour
    Discover inspiration and beauty in Kamloops back alleys! This walking tour takes you through the alleys of downtown Kamloops, transformed into a captivating outdoor art gallery. Explore over 30 eclectic murals, each showcasing diverse artistic styles. These works of art add a burst of color and creativity to the urban landscape while discouraging tagging and graffiti. Join us to celebrate the creativity and spirit of Kamloops, and see the city from this inspiring perspective!

1:15 - 2:30 p.m.       Breakout Sessions

  1. From Spaces to Stories: The Power of Narrative in Placemaking and Branding Rivers East
    The team from Downtown Vancouver will discuss how storytelling can be a powerful tool in shaping both the physical environment (placemaking) and the perceived identity (branding) of a place. Leaning into the organizations re-brand in 2022, case studies will include placemaking projects “Granville Block Party” “Summer Movie Nights” and POP! x Downtown Van.

    Clare Warner, Manager, Placemaking + Public Spaces, Downtown Vancouver BIA
    Joshua Davidson, Interim Director of Operations, Downtown Vancouver BIA

  2. Renewals  Rivers West 

    Details to be announced

2:30 - 3:00 p.m.       Networking Break/ Tradeshow

3:00 - 5:30 p.m.       Mobile Tour

  1. Brews and Friends Tour
    Join us for a delightful jaunt to two of Kamloops' finest brewpubs! This fun-filled tour is the perfect opportunity to network in a more casual setting. You’ll enjoy the cool comfort of Bright Eye Brewing on the North Shore and the funked up, Red Collar Pub downtown. At each stop, you’ll sample a selection of artisanal brews, complemented with tasty snacks. Don't miss this chance to mix business with pleasure and make new connections.

3:00 - 4:15 p.m.       Breakout Sessions   

  1. Authenticity and Authority in Today's Digital World (Mktg-Comms) Rivers East

    This presentation will delve into the dynamic landscape of digital marketing and communications in 2024, emphasizing the indispensable role of Digital Public Relations. It will offer insights into how artificial intelligence is reshaping consumer search behaviors and
    setting the stage for a groundbreaking shift in online search dynamics.

    Key Takeaways
    1. Navigating AI-Induced Changes: Understanding how AI is revolutionizing search behavior and the strategies brands need to adopt to maintain relevance and visibility.
    2. Revival of Public Relations: Recognizing the renewed importance of traditional public relations, reimagined for the digital age, and its integration with new media channels for effective brand building.
    3. Power of Authenticity and Human Stories: Acknowledging the irreplaceable value of authentic human connections and storytelling in establishing online authority and trust in a world dominated by artificial intelligence.

    Peter Pilarski, President, CIPR Communications

  2. Session to be announced Rivers West
    Details to be announced

4:15 - 6:00 p.m.       Free Time

6:00 p.m.                To be announced!


See Monday's Program Details

Registration Information

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