Tuesday, May 3, 2022    

7:00 - 8:00 a.m.    Tradeshow & Networking Breakfast

8:00 - 8:20 a.m.    Morning Remarks 

8:20 - 9:05 a.m.    Keynote Session  

Evolution of BIAs 2019 to Present Panel - Municipal, Provincial, Federal with BIAs

Stronger Together Across Canada 
BIAs are experts and advocates for BIAs.  BIAs roles have evolved once again since the pandemic.  

Teri Smith, Executive Director, West End BIA
Kate Fenske, CEO, Downtown Winnipeg
Jeremy Heighton, Executive Director, Kamloops North Shore BIA
Laurey Anne Roodenburg, Executive Director, West Quesnel BIA (moderator)

9:10 - 10:00 a.m.    Keynote Session  
Effective Advocacy Strategies to Advance your BIA's Objectives
Steve Vander Wal, Vice President, Hill+Knowlton Strategies

10:00 - 10:20 a.m.    Networking Break 

10:30 a.m. - 12:00 p.m. Mobile Tours

          1. Coquitlam City Centre Tour

          2. Austin Heights Tour

10:20 a.m. - 12:00 p.m. Breakout Session 
          1. Effective Advocacy Strategies to Advance your BIA's Objectives (Advocacy)

Join Steve Vander Wal and colleagues as he takes participants through a fictional scenario involving a municipal government policy that impacts your members. You’ll learn about how to develop a strategy, identify engagement targets, and prepare key messages. Small groups will work on these plans and then role play with each other to test their new skills.

Steve Vander Wal, Vice President, Hill & Knowlton

          2. Top 5 B@B Engagement Methods (Mktg)

Growing and nurturing your members is crucial - but how do we leverage the available tools in a smarter way that doesn't take more work.

This session we'll cover free and affordable tools - and how to use them to ensure you are growing and engaging your members in a meaningful way.

What new and helpful resources are top B2B brands using? What are the top resources that I should know about as a membership based organization? How do I get wins for our members to keep them happy and loving the good work we do?

Come to this interactive and informative session to gain some helpful easy to follow insights and roadmaps to implement these into your BIA.

Darian Kovacs, Partner, Jelly Marketing

12:00 - 12:30 p.m.     Lunch 

12:00 - 1:00 pm.    Tradeshow

12:30 - 1:00 p.m.    
IDA Canada

IDA Canada has been working diligently to advocate for BIAs across Canada. Kate will provide us with updates and what’s in the works.

Kate Fenske, IDA Canada (Downtown Winnipeg)

1:00 - 4:00 p.m.    Mobile Tours

          1. Tri-Cities Brewery Tour

          2. Mobile Tour - Coquitlam in Bloom tour

1:10 - 2:25 p.m.    Breakout Session 
          1. Partners Within – Chambers, BIAs and Municipalities working together to build a Stronger Business Community – TriLocal Collaborative

During Covid 19 the Tri-Cities leveraged its collaboration, consisting of the Tri-Cities Chamber of Commerce, Austin Heights BIA, Port Coquitlam BIA, Shop Local Port Moody, Port Moody & Co., the Tri-City News, City of Port Moody, City of Coquitlam, and City of Port Coquitlam. They formed the Tri-Local Collective and initiated a TriLocal Campaign.  Learn how these different organizations worked together to produce a successful Shop Local campaign.

Joji Kumagai, Manager of Economic Development, City of Port Moody

Jennifer McKinnon, Executive Director, Downtown Poco BIA

Leslie Courchesne, CEO, Tri Cities Chamber

          2. Beyond Truth and Reconciliation (Comm Relations)

In this session Norm Leach will explore and expand on what is the end-goal of Truth and Reconciliation? What does success look like?

Attendees of Norm's session can expect to learn more about points such as:

  -  How did we arrive here and what is a path forward and what role can citizens play in this?

-  What is the Indigenous perspective of colonization in Canada?

-  What are the differences between Indigenous and colonized worldviews?

-  What is inter-generational trauma and its relationship to colonization?

-  How can we engage in difficult conversations to seek common ground and shared solutions?

Presenter: Norm Leech,  Executive Director,Vancouver Aboriginal Community Policing Centre 

2:25 - 2:45 p.m.    Networking Break/ Tradeshow

2:45 - 4:00 p.m.     Breakout Session 
Digital Transformation for SMB’s: Trends, Changes, and how we can support the Digital Economy (Mktg)

 We have seen unprecedented change in the last two years in how businesses engage with their customers, other businesses, staff and more. In this session, we are going to look ahead at changes still to come, and trends to keep an eye on as we try and shed some light on what the next year(s) could bring. We will explore trends across customer engagement, businesses use of technology and more, while exploring how the Canada Digital Adoption Program was designed to help businesses navigate through these challenging times. Join Small Business BC and Digital Main Street for a presentation and moderated discussion.

Darryl Julott (TABIA/Digital Main Street) followed by moderated Q&A with John Kiru (TABIA) and Sara Clark (Small Business BC)

          2. It Starts with U & It Changes with US (Org/Personal Development)

Uncover | Understand | Take a stand

What the last 2 years have highlighted is that although we all deserve to be truly seen, valued, and heard - the fact remains that not all of us are. In this session we will address systemic inequities and the shifting landscape in the context of your geographic location. Attendees will be invited to analyze their own bias, power and privilege within these systems and reflect on other lived experiences. Attending this upcoming session is to say yes to leading with an authentic willingness to listen, learn and change the ways we see the world, each other, and most importantly, ourselves. We realize that this work is so important and this is just the beginning.

Materials: You will need to bring a pen and some paper to the session


-  Demographics

-  Dimensions of difference

-  Circle of trust/influence

-  Power and privilege quadrants

-  6 strategies for allyship and action

Taking a stand for self/others

Presenter: Amil Reddy, CCIP (they/them) Amil Reddy Consulting

4:00 - 5:30 p.m.    Free Time or Regional Meetings (ballroom)

South of the Fraser, Island, North, Okanagan, North of the Fraser, Alberta

5:30 - 6:00 p.m.    Busses to Hard Rock Casino for BITW

6:30 - 7:30 p.m.    Best in the West Awards & Reception


See Monday's Program Details

Registration Information

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